Define who your products are for, what commercial results they are there to drive, and how they integrate with the wider customer experience. Then implement a set of processes to implement and refine the strategy.
Develop the commercial muscle to continually drive for better performing customer experiences through digital experimentation
Create propositions that tap into their unmet needs and design and optimise seamless, engaging experiences across multiple touchpoints to deliver to the core commercials
increase in conversion of an unoptimised experience
increase in customer purchase frequency
target improvement on developer ROI
I've been digging into ChatGPT's new 'Agent mode' and have been thinking about what it may mean for brands, and for eCommerce specifically. While nascent it’s pretty clear that ‘Agent mode’ is here to stay, and from here user expectations for how it should feel are going to grow.
Users are starting to bring AI agents into commerce that actually listen to them. Those agents have access to context, history, intent — everything brands would kill for but never bothered to earn. I see two paths ahead: Build for efficiency (make yourself machine-readable for AI agents) Build for experience (offer something worth choosing over delegation) The deadly middle ground? Pretending you're experiential while delivering commodity UX. The reckoning isn't coming. It's already here.
Ready to realise the true commercial potential of digital for your business?
Get in touch