- What we do
Integrated, commercially-focused services that drive results fast.
Webinar - Delivering commercial growth; keeping it simple with Kevin Styles, CEO at The Jamie Oliver Group
Webinar - Experimentation as a growth engine: 'If it disagrees with experiment, then it's wrong'
Zebra's approach - combining accuracy and precision
The Marketer’s Dilemma
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
5 things I’d tell my corporate self
I’ve been lucky enough to have had a fantastic corporate career; I’ve spent over 25 years in commercial roles with some of the biggest and most iconic brands, so it’s no great surprise that I’ve learnt a lot along the way.
3 simple steps to combining Media Mix Modeling (MMM) with Incrementality Testing to unlock cost effective growth
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Kush Shah gives his insights in how he leads brands to marketing success by combining Media Mix Modeling (MMM) with incrementality testing to create effective and measurable marketing campaigns.
Top 3 reasons why operating model changes fail
Having a clearly defined target operating model (TOM) can be a critical component within an organisation's transformation journey. But defining a TOM, and changing it, is often fraught with complexity and friction.
Why everyone should hire an entrepreneur
In a corporate world that’s often cautious about unconventional paths, entrepreneurs can be overlooked in the recruitment process or seen as risky hires. At Zebra, we think this is a big mistake.
Has ‘trading’ become a dirty word?
On a macro level, business is a pretty simple process, isn’t it? Money comes in, you have bills to pay, and what’s left is your bottom-line profit. Of course, you know this — it’s business 101. But somewhere along the line, ‘trading’ seems to have become a dirty word. Unsexy at best, and a dying discipline as businesses grow.
Top 5 mistakes to avoid when in-housing digital
Bringing digital skills in-house is often the goal of any business that relies on digital for a significant amount of revenue. But some ways of going about it are more successful than others...
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