Our people are practitioners first, consultants second, with experience across multiple domains and skillsets

Leadership team

Mark Fells, Partner

Before starting Zebra, Mark led transformational customer programs at some of the UK’s best known businesses; like Diageo, Whitbread, lastminute.com, Boots. He’s had a slew of fancy titles, like Chief Customer Officer, Digital Director and MD, but has also been an entrepreneur, store manager, delivery driver. Over a long career he’s developed a passion for customer experience and teams. He brings broad experience, coupled with pragmatism, and a deep desire to get things done.

Andy Foote, Partner

Andy’s approach combines a relentless focus on the commercials with a flair for crafting and articulating strategy. After a career in consulting and industry he now acts as a problem solver for leaders searching for sustainable growth, heading up Zebra’s Performance & Analytics Practice. Prior to this he held a variety of roles at Whitbread; helping to grow Premier Inn’s fledgling digital strategy team into a key profit-engine and taking the brand into Germany. Earlier in his career Andy developed his passion for using data to drive outcomes as a management consultant at Gallup.

Matt Lindop, Partner

Matt is a leader in the design of change. He uses his experience in technology and human behaviour to help organisations around the world transform and innovate. He advises brands on how to both make best use of technology today, and prepare themselves for the technologies of tomorrow. He has worked both client-side and agency-side, leading design and transformation projects for brands including Superdry, Halfords, Whitbread, Sage, Shell and Vodafone.