Before starting Zebra, Mark led transformational customer programs at some of the UK's best known businesses; like Diageo, Whitbread, lastminute.com, Boots. He's had a slew of fancy titles, like Chief Customer Officer, Digital Director and MD, but has also been an entrepreneur, store manager, delivery driver. Over a long career he's developed a passion for customer experience and teams. He brings broad experience, coupled with pragmatism, and a deep desire to get things done.
Andy's approach combines a relentless focus on the commercials with a flair for crafting and articulating strategy. After a career in consulting and industry he now acts as a problem solver for leaders searching for sustainable growth, heading up Zebra's Performance & Analytics Practice. Prior to this he held a variety of roles at Whitbread; helping to grow Premier Inn's fledgling digital strategy team into a key profit-engine and taking the brand into Germany. Earlier in his career Andy developed his passion for using data to drive outcomes as a management consultant at Gallup.
Matt is a leader in the design of change. He uses his experience in technology and human behaviour to help organisations around the world transform and innovate. He advises brands on how to both make best use of technology today, and prepare themselves for the technologies of tomorrow. He has worked both client-side and agency-side, leading design and transformation projects for brands including Superdry, Halfords, Whitbread, Sage, Shell and Vodafone.
I've been digging into ChatGPT's new 'Agent mode' and have been thinking about what it may mean for brands, and for eCommerce specifically. While nascent it’s pretty clear that ‘Agent mode’ is here to stay, and from here user expectations for how it should feel are going to grow.
Users are starting to bring AI agents into commerce that actually listen to them. Those agents have access to context, history, intent — everything brands would kill for but never bothered to earn. I see two paths ahead: Build for efficiency (make yourself machine-readable for AI agents) Build for experience (offer something worth choosing over delegation) The deadly middle ground? Pretending you're experiential while delivering commodity UX. The reckoning isn't coming. It's already here.
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