Every business is striving for greater commercial performance. But what happens when the received wisdom, opinions and corporate playbook no longer work?

Hosted by Mark Fells and Andy Foote, the first webinar in our ‘Enablers of Commercial Growth’ series looks at why experimentation should be the overriding philosophy for all business.

Why is this a vital enabler? It’s simple - the more things you can test at low risk, the faster you can scale and drive growth, breaking the constraints of planning cycles, strategy reviews and forecasts.

With markets becoming more competitive and growth ambitions rising, the traditional planning cycles and big project approach struggle to deliver in a fast paced digital driven business environment.

To stay ahead, businesses need to develop and embed a more scientific approach to growth-testing, launching and scaling quickly.

Across not just conversion, but the broader commercial agenda, experimentation offers a way to test theory and shape growth. It’s a game-changing growth enabler, but most companies don’t have the internal expertise to deliver it.

In this session Mark, Andy and Nick Young (Chief Customer Experience Officer - RS Group) share how you can create a future proof, more cohesive approach to experimentation that can respond to real world evidence and make use of innovative techniques to provide clarity around which activities are most effective and why.

Finally, and perhaps most importantly, they outline how you can use this approach to increase effectiveness, drive and convert demand, and ultimately grow revenues.

Click here to watch now.